Consumers have gotten used to quickly and easily researching and completing all kinds of purchases from their sofas, no matter what they’re buying, including cars. With the right marketing solution, find out how this customer expectation could translate into more car sales for your dealership.
Peter Topazio is a Client Success Manager for Autotrader and Kelley Blue Book in the Pacific Northwest. Over his 12 years at the company, he has held many roles such as Roving Consultant, Product Specialist and Business Development Mgr. Peter encourages and focuses on building relationships, not sales.
Nancy Dunham is an automotive journalist with WardsAuto, serving as principal analyst for retail. Her experience includes extensive work as a managing editor, section editor, breaking news editor and public speaker. She has had pieces published in Automotive News, NADA publication, Bobit Publications, CARFAX, and US News & World.
Autotrader is the most visited third-party listing site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader's comprehensive digital marketing solutions enable dealers to develop personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience.
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