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The Rise Of Mocktails And Botanicals
Attendees of events should feel welcome and included despite their alcoholic preferences. Unfortunately, that's not always the case and event menus continue to leave off original alcohol-free beverages. Event planners should implement a zero-proof beverage to their event to create an all-embracing event. Reina Herschdorfer, Director of Marketing, National Meetings & Events, and Michele Polci, Director of Citywide Catering Sales, Las Vegas, explain why creating botanical drink options improve your event experience.
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Speakers
Sue Hatch
Content Director at MeetingsNet
Sue is the Content Director for MeetingsNet. MeetingsNet provides news and educational resources for meeting and event planners and produces CE-accredited webinars. Sue oversees the annual CMI 25 report on the largest and most influential third-party planning companies working with corporate market.
Reina Herschdorfer
CED, Director of Marketing, National Meetings & Events,
Caesars Entertainment National Meetings & Events
Caesars Entertainment National Meetings & Events
Reina Herschdorfer is the Director of Marketing for National Meetings & Events at Caesars Entertainment, overseeing B2B marketing strategy for US properties with over $500 million in annual revenue. She manages all marketing and PR efforts, including digital content, social media, and sponsorships. Born in the Netherlands, Reina is multilingual and has lived and worked in five countries.
Michele Polci
CED, CPCE CMP, Director of Citywide Catering Sales, Las Vegas,
Caesars Entertainment National Meetings & Events
Caesars Entertainment National Meetings & Events
As the Director of Citywide Catering Sales for Caesars Entertainment in Las Vegas, Michele manages events across two million square feet of space in nine properties. She leads a team focused on corporate and social catering. She is actively involved with NACE, receiving numerous awards, including the Hall of Fame Award in 2024. Michele also serves on the SEARCH Foundation Board and as VP of Membership for the Las Vegas Hospitality Association.
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