In a rapidly evolving automotive landscape, dealerships are facing unprecedented challenges and opportunities ranging from changing customer buying behaviors and product mixes to an aging fleet and growingly complex customer journeys.
Proactive dealers are future-proofing their dealerships to adapt, thrive, and achieve sustainable success. Tune in as Wendy Engelhardt, strategic solutions manager at automotiveMastermind, discusses four key buyer personas essential for dealers to know in 2024 and strategies to engage these opportunities from every department of your dealership.
Wendy Engelhardt is a strategic solutions manager at automotiveMastermind. With more than 20 years of marketing, sales, and consulting experience, Wendy specializes in omnichannel strategies for the automotive industry and identifying the right solutions to help dealers and OEMs reach their goals.
Lewis Powers is the Content Marketing Manager for WardsAuto. In this role, Lewis oversees the development of written, audio, and video content for the WardsAuto community. Lewis’ current focus is on the Wards100 program, recognizing Wards’ centenary year in 2024.
Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through actionable intelligence and personalized experiences. The company's Mastermind solution uses the power of predictive analytics to enable retailers to connect with buyers and deliver an exceptional purchasing experience.