Jeff Baxter leads the team that handles product and solutions marketing. His aim is to generate customer and market interest in NetApp's hybrid multicloud portfolio, which includes flash storage, cloud storage, and integrated data services, while also creating a forward-thinking vision of innovation for enterprise organizations.

Roy’s key areas of research include cloud computing, cloud-native technologies, IT strategy, IT operational management, and data center technologies. He also advises on quantum computing, automation, virtual desktop infrastructure (VDI), and workspaces. Roy uses his extensive experience combined with Omdia’s surveys and market data to understand how technologies will add benefit to businesses. He has over 40 years’ experience in the IT sector working for a variety of consultancy and end-user companies.