In this information-packed discussion, Brian Kavanaugh shares the 15 metrics he recommends you should be tracking as part of the content creation lifecycle. Listen in as he shares the data points you should be measuring to track success during the three stages - creation, management and distribution.
Brian Kavanaugh is the Director of Global Field & Customer Marketing at Bynder, where he oversees how demand generation programs bring campaigns to market and engage today's Marketing and Creative leaders. Brian is passionate about how brands differentiate themselves from the competition with innovative products, compelling visuals, and smart messaging.
As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings.
The brand ally supporting 3700+ customers. Rooted in a powerful and intuitive DAM solution, Bynder's richly integrated ecosystem of marketing tools unifies and transforms the creation and sharing of assets. The Bynder portfolio enables brands to thrive with a new, efficient way of working by automating menial tasks and scaling output alongside business growth.
Learn more about how to get the most out of content creation.