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How to Simplify, Maximize and Supercharge Your Marketing Spend and Digital Strategy
Understanding if your marketing spend and digital strategy is truly working can be overwhelming for most dealers. But with nVision, you can take the guesswork out of your strategy and see ways to act on your performance, shopper engagement and ROI to optimize your marketing investment.
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Speakers
Jeff Flak
Director of Sales Effectiveness, Cox Automotive
Jeff Flak is the Director of Sales Effectiveness with Cox Automotive. Having been with the company for 17 years, prior to joining he focused on the retail side of the business, including owning his own franchise stores. His expertise lies in utilizing data to find gaps in dealership processes and developing strategies to overcome them.
Nancy Dunham
Principal Analyst, Retail, WardsAutomotive
Nancy Dunham is an automotive journalist with WardsAuto, serving as principal analyst for retail. Her experience includes extensive work as a managing editor, section editor, breaking news editor and public speaker. She has had pieces published in Automotive News, NADA publication, Bobit Publications, CARFAX, and US News & World.
Autotrader is the most visited third-party listing site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader's comprehensive digital marketing solutions enable dealers to develop personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience.
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