Sarah Boddy of St. Pierre Bakery spoke with Supermarket News about top retail bakery trends, including the growth of premium products and consumers’ desire to elevate their meals through artisan breads, buns and rolls. Hear how supermarkets can tap into these trends to drive sales and build stronger relationships with bakery shoppers.
Sarah Boddy is Group Commercial Director for St Pierre Bakery. She oversees the sales strategy for the St Pierre brand, globally, with a focus on the US market. As a dynamic commercial leader with over 25 years’ experience in CPG, she has a proven track record in establishing business processes and building teams to deliver sustainable growth across US and European markets. Sarah is passionate about using market data and consumer trends analysis to develop business plans that drive sales and meet growth targets. She joined the St Pierre business in January 2023 to lead the commercial strategy for St Pierre following the brands’ acquisition by Grupo Bimbo in October 2022.
Marlon is Founder & CEO of NxtGen Network, a creative marketing agency that’s passionate about relationships, telling stories, and empowering others through innovation. He partners with those in Child Nutrition, Hospitality, Food & Beverage, and also has an international philanthropical project called NxtGen Cares. Marlon is the co-creator and co-host of First Taste TV™, a show dedicated to connecting companies with their audience through video. Creator and host of Next Up, a talk show that focuses on thought leadership, lead generation, and live engagement. Creator of Ignite, a live hybrid networking and educational event. Host of the Next Up Podcast and Urban School Food Alliance Podcast, And co-creator of digital publications such as Served Digizine and Indulge. Marlon is a visionary, a team builder, and is fueled by a faith that helps him do things others think are impossible.
St Pierre is America’s number one brioche brand. Inspired by Parisian café culture, St Pierre adds a touch of Paris to every meal, helping to make every day magnifique with its range of brioche burger buns, brioche hot dog rolls, brioche sliders, brioche loaf and a growing range of morning goods, including Croissants and Waffles. St Pierre has a proven track record of driving sales through the in-store bakery, with its innovative merchandising solutions that help to create a premium in-store experience for shoppers.