Strengthen "InnovAction" and Build a Full-Scenario 5G Terminal Ecosystem

ZTE Mobile Devices will go “All in 5G” in China market, strengthen the core position of mobile phones in mobile Internet, and continue to build a full-scenario 5G terminal ecosystem. Meanwhile, ZTE will consolidate the positioning of "InnovActor", to support the terminal business to scale a new height.

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Ni Fei
Senior Vice President, President of Mobile Devices

Mr. Ni joined ZTE in 2001, Mr. Ni has extensive experience in mobile device business development in the Chinese consumer market and overseas markets. Dedicated to advancing quality improvement and technological innovations of mobile devices.In June 2020, Mr. Ni was appointed as President of ZTE Mobile Devices. Mr. Ni has been committed to the unied management of the brands of ZTE, Nubia, and Red Magic to fully expand into the global consumer market and enhance channel development.

Strengthen "InnovAction" and Build a Full-Scenario 5G Terminal Ecosystem
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