Meeting in the Middle: Why Brands Need to Listen to Connect

PAN’s Brand Experience Report (BXR) analyzes the relationships and gaps between how brands choose to tell stories and how customers understand them. In this discussion, we dive into a few of the insights from the report to further analyze the “missed connections” between marketers and their audiences.

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Mark Nardone
Chief Marketing Officer, PAN Communications

Mark Nardone is the Chief Marketing Officer leading PAN Communications’ strategic focus across all brand growth initiatives. With a keen focus on using data to guide decisions, he is passionate about the intersection of customer experience, revenue, and growth through successful marketing.

Robert Rose
Founder and CSO, The Content Advisory

Robert Rose is the Chief Strategy Advisor for The Content Marketing Institute and a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100.

PAN Communications is a mid-size integrated marketing & PR agency with over 200 employees internationally. PAN helps companies transform ideas into captivating stories that align to mid- and late-stage growth strategies through the firm's NXT Stage approach. See how we move ideas... together.

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