Bend Without Breaking: Building an Agile Total Event Program

Event organizers are now operating in an entirely new event landscape and are finding themselves faced with lots of new questions, concerns, and opportunities. The team at Cvent has found that the best way to navigate this new landscape is with an agile event program. Hear the lessons they've learned and implemented into their events in this Fast Chat.

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Patrick Smith
SVP and CMO, Cvent

Patrick Smith is the SVP and CMO of Cvent. He leads a global team of hundreds of marketers that build brand awareness and drive demand for Cvent’s solutions, including its event marketing and management platform.

Rachel Andrews
Senior Director, Meetings & Events, Cvent

With 16 years of experience as a meetings and events professional, Rachel is a seasoned industry expert bringing deep expertise managing events of all size and caliber. Rachel leads Cvent’s 30-person global planning team, helping them organize more than 1,200 events worldwide every year. In addition to managing Cvent’s customer-facing events, Rachel’s team is in charge of Cvent’s comprehensive corporate internal events program for its 4,300+ employees around the world – helping to drive engagement and support the company’s corporate initiatives and enhance its unique culture.

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