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Consumer Beef Demand Remains Strong
As inflation pushes food prices higher, consumers are adjusting some of their buying habits, but their demand for burgers, steaks, and alternative cuts has remained strong. According to Mike Simone, head of research for the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, the category has withstood competition from other meats and plant-based options based on the strength of its taste and nutrition profile, making beef a platform for menu innovation even as supply is expected to tighten over the next few years.
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Speakers
Mike Simone
Executive Director, Market Research and Intelligence, National Cattlemen's Beef Association
Michael Simone is Executive Director, Market Research & Intelligence, and part of the Scientific Affairs team. In his role, Mike leads a team responsible for beef’s market research efforts, providing timely information on business intelligence insights, consumer experience, and loyalty analytics to users at all levels including industry stakeholders, as well as support across functional teams at NC.
Diana Blass
Contributor, Nation's Restaurant News & Co-Founder, Kurrant Insights
Diana Blass is a journalist and video producer specializing in technology and cultural trends. She is the founder of Diana Blass Productions and a contributor to Nation's Restaurant News. Her work has been featured on Fox Television Stations, the Discovery Channel, CRN, Light Reading and other digital platforms.
The Beef. It’s What’s for Dinner. brand is managed by The National Cattlemen's Beef Association (NCBA), a contractor of the Beef Checkoff which manages research and promotion programs on behalf of America's farmers and ranchers with oversight from the Cattlemen's Beef Board and USDA.
Founded in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for U.S. cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a producer-directed organization focused on industry advocacy, promotion, education and research.
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