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Stay Top of Mind with Car Shoppers Using Retargeted Marketing
Display ad retargeting continues to be a powerful and effective marketing strategy enabling businesses to connect with their target audience in a personalized and impactful way. Find out how it can help you deliver remarkable results for increased brand awareness, improved conversion rates, and enhanced customer engagement.
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Speakers
Nancy Dunham
Principal Analyst, Retail, WardsAutomotive
Nancy Dunham is an automotive journalist with WardsAuto, serving as principal analyst for retail. Her experience includes extensive work as a managing editor, section editor, breaking news editor and public speaker. She has had pieces published in Automotive News, NADA publication, Bobit Publications, CARFAX, and US News & World.
Dana Middlemiss
Client Success Manager, Autotrader & Kelley Blue Book
Dana Middlemiss is a Client Succes Manager for Autotrader and Kelley Blue Book. With over 13 yrs. of Digital Media experience, she brings a wealth of knowledge across the landscape to bring sales, marketing strategy, and digital media together to ensure success for dealers. A champion of change, she enjoys educating both customers and colleagues.
Autotrader is the most visited third-party listing site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader's comprehensive digital marketing solutions enable dealers to develop personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience.
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