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Stop Leaving Money on the Table: Ensure You’re Making the Most of Your Co-Op Dollars
Co-op advertising driven by OEM support has proven to be an effective tool to engage customers, promote brands and make sales while sharing advertising costs. Moving into the second half of 2024, dealers should ensure they’re maximizing their advertising budgets and not leaving any free money on the table.
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Michele Wright
Director of Sales, Autotrader & Kelley Blue Book
Michele Wright is a 20-year sales and marketing expert and has held senior roles in telecom, digital marketing, and real estate before finding her home in automotive. She came to Cox Automotive almost a decade ago and is the Director of Sales over the Mountain States region covering eight states.
Nancy Dunham
Principal Analyst, Retail, WardsAutomotive
Nancy Dunham is an automotive journalist with WardsAuto, serving as principal analyst for retail. Her experience includes extensive work as a managing editor, section editor, breaking news editor and public speaker. She has had pieces published in Automotive News, NADA publication, Bobit Publications, CARFAX, and US News & World.
Autotrader is the most visited third-party listing site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader's comprehensive digital marketing solutions enable dealers to develop personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience.
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