Delivering the Digital Promise to Today’s Automotive Consumer

Today’s consumers are completing more of the auto purchase steps digitally - comparing payment options and cross-shopping brands in a matter of minutes. Find out how leveraging a third-party listing partner like Autotrader can help you deliver the digital car shopping experience shoppers want that drives real results.

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Paul Paridy
Paul Paridy
Senior Director of Product Management, Cox Automotive

Paul Paridy is the Sr. Director of Product Management, leading teams over the shopping to buying experience on Autotrader, Kelley Blue Book, and websites. Known for his strategic vision and modern approach, his team has been instrumental in the development of many innovative consumer solutions that drive business outcomes for clients.

Nancy Dunham
Principal Analyst, Retail, WardsAutomotive

Nancy Dunham is an automotive journalist with WardsAuto, serving as principal analyst for retail. Her experience includes extensive work as a managing editor, section editor, breaking news editor and public speaker. She has had pieces published in Automotive News, NADA publication, Bobit Publications, CARFAX, and US News & World.

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