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Delivering the Digital Promise to Today’s Automotive Consumer
Today’s consumers are completing more of the auto purchase steps digitally - comparing payment options and cross-shopping brands in a matter of minutes. Find out how leveraging a third-party listing partner like Autotrader can help you deliver the digital car shopping experience shoppers want that drives real results.
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Paul Paridy
Senior Director of Product Management, Cox Automotive
Paul Paridy is the Sr. Director of Product Management, leading teams over the shopping to buying experience on Autotrader, Kelley Blue Book, and Dealer.com websites. Known for his strategic vision and modern approach, his team has been instrumental in the development of many innovative consumer solutions that drive business outcomes for clients.
Nancy Dunham
Principal Analyst, Retail, WardsAutomotive
Nancy Dunham is an automotive journalist with WardsAuto, serving as principal analyst for retail. Her experience includes extensive work as a managing editor, section editor, breaking news editor and public speaker. She has had pieces published in Automotive News, NADA publication, Bobit Publications, CARFAX, and US News & World.
Autotrader is the most visited third-party listing site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader's comprehensive digital marketing solutions enable dealers to develop personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience.
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