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Ways to Boost Engagement and Leads without Boosting Your Cost
In today’s fast-paced digital age, ensuring your inventory is getting prominent placement within shoppers’ search results is vital. Find out how to boost your engagement without boosting your costs with merchandising best practices.
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David Lumpkin
Senior Director of Inside Business Development, Autotrader and Kelley Blue Book
David Lumpkin having served in multiple leadership roles at Cox Automotive brings 17 yrs of marketing expertise to Autotrader and Kelley Blue Book. He’s passionate about delivering superb client experiences, building business efficiencies, streamlining digital marketing, and helping dealers connect with ready-to-buy consumers.
Nancy Dunham
Principal Analyst, Retail, WardsAutomotive
Nancy Dunham is an automotive journalist with WardsAuto, serving as principal analyst for retail. Her experience includes extensive work as a managing editor, section editor, breaking news editor and public speaker. She has had pieces published in Automotive News, NADA publication, Bobit Publications, CARFAX, and US News & World.
Autotrader is the most visited third-party listing site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader's comprehensive digital marketing solutions enable dealers to develop personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience.
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