Calling Out Seafood’s Origins to Hook Restaurant Consumers

Fish and seafood’s consumer appeal already benefits from perceptions of health and freshness, and chef Kathy Casey said restaurants can double down on these cues by highlighting where they source their marine proteins. As they develop seafood dishes, culinary leaders should call out specific origins, like when salmon comes from Alaska, in their menu descriptions, as often as they tout their ingredients being wild or sustainable, she says.

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Speakers

Kathy Kasey

Owner & CEO of Kathy Casey Food Studios – Liquid Kitchen

Kathy Casey is an award-winning chef, mixologist, and pioneer in the bar-chef movement. As owner and CEO of Kathy Casey Food Studios - Liquid Kitchen, she specializes in innovation, food, beverage and concept development, program launches, and opening assistance.

Also a brand owner, Kathy understands operations. Her hospitality brands include Dish D’Lish, Rel’Lish Burger Lounge and Lucky Louie Fish Shack. Follow her @kathycaseychef

Marlon Gordon

Founder & CEO of NxtGen Network

Marlon is the Founder & CEO of NxtGen Network, a marketing, advertising, and production agency that’s passionate about relationships, telling stories, and empowering others through innovation. He partners with those in Child Nutrition, Hospitality, Food & Beverage and also has an international philanthropical project called NxtGen Cares. Marlon is the creator and host of First Taste TV™, a show dedicated to giving industry members opportunities to reach operators where they live through video. Creator and host of Next Up, a talk show focusing on thought leadership and live viewer engagement. Host of the Next Up Podcast.

The Alaska Seafood Marketing Institute (ASMI) is a marketing organization that works with all segments of the foodservice industry to increase awareness of the world’s most delicious and healthiest protein sources — wild and sustainable Alaska seafood. A variety of resources are available to help you capitalize on the growing consumer demand for eating real, natural, and delicious foods like wild-caught seafood from Alaska. ASMI is your partner in supplying training tools, nutrition information, recipes, merchandising materials, and promotional ideas that make it easy for you to add customer appeal to your menu and build successful promotions.