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How to Turn Today's Used Car Shoppers into New Car Buyers
New car inventory short-supply issues are mostly in the rear-view mirror. But affordability is a hurdle for today’s shoppers and dealers have inventory sitting. However, there are ways to increase consideration of used car shoppers who might not realize they can purchase new for the same monthly payment.
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Vanessa Lynch
Senior Strategic Sales Manager, Autotrader and Kelley Blue Book
Vanessa Lynch is the Autotrader Sr. Strategic Sales Manager over the NE. With 19 yrs in the automotive industry, she encourages others to reach beyond what’s expected. She has a deep understanding of how sales, strategy and marketing intertwine to drive performance and efficiencies for organizations.
Nancy Dunham
Principal Analyst, Retail, WardsAutomotive
Nancy Dunham is an automotive journalist with WardsAuto, serving as principal analyst for retail. Her experience includes extensive work as a managing editor, section editor, breaking news editor and public speaker. She has had pieces published in Automotive News, NADA publication, Bobit Publications, CARFAX, and US News & World.
Autotrader is the most visited third-party listing site, with the most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader's comprehensive digital marketing solutions enable dealers to develop personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience.
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