Where Dawn Foods Finds the Innovation Sweet Spot

Sarah Hickey and Elena Taylor of Dawn Foods shared with Supermarket News the global bakery trends they’ve seen evolve, including how technology is transforming consumer engagement. Their insights focus on how bakeries can meet demand for nostalgic flavors and experiences, as well as a more holistic idea of wellness that accommodates everyday indulgences.

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Sarah Hickey
Senior Director, North America Marketing & Insights, Dawn Foods

Sarah Hickey draws on her 15+ years of experience in the food industry to successfully drive insights, innovation, portfolio management and brand strategies for Dawn. She started her career at Proctor & Gamble and at Tyson Foods elevating iconic brands such as Jimmy Dean, Ball Park and Sara Lee. Sarah received her bachelor’s degree from Michigan State University and MBA from the University of Georgia.

Elena Taylor
Vice President and General Manager, National Accounts, Dawn Foods

Elena Taylor has a passion to grow national account customers in the bakery industry by providing solutions that drive their businesses forward with her deep understanding of the Dawn products and services. Her career experiences at Proctor & Gamble, Johnson & Johnson and BrassCraft Manufacturing Company have given her the expertise to help customers grow. Elena received her MBA from the University of Wisconsin-Madison.

Marlon Gordon
Founder & CEO of NxtGen Network

Marlon is Founder & CEO of NxtGen Network, a creative marketing agency that’s passionate about relationships, telling stories, and empowering others through innovation. He partners with those in Child Nutrition, Hospitality, Food & Beverage, and also has an international philanthropical project called NxtGen Cares. Marlon is the co-creator and co-host of First Taste TV™, a show dedicated to connecting companies with their audience through video. Creator and host of Next Up, a talk show that focuses on thought leadership, lead generation, and live engagement. Creator of Ignite, a live hybrid networking and educational event. Host of the Next Up Podcast and Urban School Food Alliance Podcast, And co-creator of digital publications such as Served Digizine and Indulge. Marlon is a visionary, a team builder, and is fueled by a faith that helps him do things others think are impossible.

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